Background for catchword

catchword

/ˈkætʃwɜːd/

Illustration catchword - Image 1

noun

A word under the right-hand side of the last line on a book page that repeats the first word on the following page.

Examples :

"The old book used a catchword at the bottom of page 23, "garden," which correctly predicted that "garden" would be the first word on page 24. "

literature writing word

Illustration catchword - Image 1

Illustration catchword - Image 2

noun

A word or expression repeated until it becomes representative of a party, school, business, or point of view.

Examples :

""Make learning fun" became the school's catchword, appearing on all their brochures and advertisements. "

language communication word media politics culture phrase

Illustration catchword - Image 1

noun

Among theatrical performers, the last word of the preceding speaker, serving as a cue for the next speaker.

Examples :

"During the school play rehearsal, the student director reminded everyone to listen carefully for their catchword so they knew when to start their lines. "

entertainment stage language communication