Background for goodwill

goodwill

/ɡʊdˈwɪl/

Illustration goodwill - Image 1

Illustration goodwill - Image 2

noun

A favorably disposed attitude toward someone or something.

Examples :

"The teacher's goodwill towards her students was evident in her patient explanations. "

attitude value character business economy moral

Illustration goodwill - Image 1

Illustration goodwill - Image 2

Illustration goodwill - Image 3

noun

The value of a business entity not directly attributable to its tangible assets and liabilities. This value derives from factors such as consumer loyalty to the brand.

Examples :

"The local bakery had high goodwill, meaning many people were loyal customers who preferred their bread to other brands. "

business asset value finance economy

Illustration goodwill - Image 1

Illustration goodwill - Image 2

noun

A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.

Examples :

"The teacher's positive attitude and helpfulness created a lot of goodwill within the student body. "

business value asset organization economy