puffery

/ˈpʌfəri/

Meanings

noun

An act of puffing.

Examples :

"The advertisement's claims about the smoothie's miraculous health benefits were clearly just puffery, designed to attract customers. "

noun

Excessive public praise.

Examples :

"The politician's speech was full of empty puffery, promising unrealistic improvements without any concrete plans. "

communication media business

Related Words

advertisement noun

/ədˈvɜːtɪsmənt/ /ədˈvɝtɪzmənt/

A commercial solicitation designed to sell some commodity, service or similar.

"Companies try to sell their products using advertisements in form of placards, television spots and print publications."

smoothie noun

/ˈsmuːði/

A smooth-talking person.

"The used car salesman was a real smoothie, charming and persuasive, but I still wasn't sure if I could trust him. "

unrealistic adjective

/ˌʌnriːəˈlɪstɪk/ /ˌʌnriːˈlɪstɪk/

Not realistic.

"Hoping to win the lottery is unrealistic. "

concrete noun

/kɵnˈkɹiːt/ /ˈkɑnkɹiːt/

A solid mass formed by the coalescence of separate particles; a compound substance, a concretion.

"The bird's nest was a concrete example of how strong and carefully constructed things can be. "

customers noun

/ˈkʌstəməz/ /ˈkʌstəmɚz/

A patron, a client; one who purchases or receives a product or service from a business or merchant, or intends to do so.

"Every person who passes by is a potential customer."

benefits noun

/ˈbɛnɪfɪts/ /ˈbɛnəfɪts/

An advantage; help or aid from something.

"It was for her benefit. His benefit was free beer."

improvements noun

/ɪmˈpɹuːvmənts/

The act of improving; advancement or growth; a bettering

"The improvements in the student's math skills were noticeable after the extra tutoring sessions. "

excessive adjective

/ɪkˈsɛsɪv/

Exceeding the usual bounds of something; extravagant; immoderate.

"Putting a wide vibrato on a single 16th triplet note at 160 beats per minute seems rather excessive."

miraculous adjective

/məˈɹækjʊləs/ /məˈɹækjələs/

By supernatural or uncommon causes, e.g. by a god; that cannot be explained in terms of normal events.

"The recovery of the injured bird was miraculous; it seemed impossible for it to survive such a severe fall. "

promising verb

/ˈpɹɒmɪsɪŋ/ /ˈpɹɑmɪsɪŋ/

To commit to (some action or outcome), or to assure (a person) of such commitment; to make an oath or vow.

"He promised to never return to this town again."

designed verb

/dɪˈzaɪnd/

To plan and carry out (a picture, work of art, construction etc.).

"The students designed posters for the school fair. "

politician noun

/ˈpɒl.ɪ.tɪʃ.ən/ /pɑl.ɪˈtɪʃ.ən/

One engaged in politics, especially an elected or appointed government official.

"The politician spoke at the school assembly about the importance of community involvement. "