beachhead background

beachhead

/ˈbiːtʃˌhɛd/

Illustration beachhead - Image 1

noun

Планцдарм

An area of hostile territory (especially on a beach) that, when captured, serves for the continuous landing (or movement into position) of further troops and material

Examples :

"The company established a small beachhead in the new market by first focusing on online sales before opening physical stores. "

Компания создала небольшой плацдарм на новом рынке, сначала сосредоточившись на онлайн-продажах, прежде чем открыть физические магазины.

military war position area geography

Illustration beachhead - Image 1

noun

Планцдарм, плацдарм

(by extension) An initial success that ensures the possibility of further advances in a project; a foothold.

Examples :

"The new marketing campaign's successful launch in three key cities was a beachhead, allowing the company to expand into other regions. "

Успешный запуск новой маркетинговой кампании в трех ключевых городах стал плацдармом, позволившим компании расшириться в другие регионы.

military achievement business war