beachhead background

beachhead

/ˈbiːtʃˌhɛd/

Illustration beachhead - Image 1

noun

Tête de pont

An area of hostile territory (especially on a beach) that, when captured, serves for the continuous landing (or movement into position) of further troops and material

Examples :

"The company established a small beachhead in the new market by first focusing on online sales before opening physical stores. "

L'entreprise a établi une petite tête de pont sur le nouveau marché en se concentrant d'abord sur les ventes en ligne avant d'ouvrir des magasins physiques.

military war position area geography

Illustration beachhead - Image 1

noun

Tête de pont, tremplin

(by extension) An initial success that ensures the possibility of further advances in a project; a foothold.

Examples :

"The new marketing campaign's successful launch in three key cities was a beachhead, allowing the company to expand into other regions. "

Le lancement réussi de la nouvelle campagne de marketing dans trois villes clés a constitué une tête de pont, permettant à l'entreprise de s'étendre à d'autres régions.

military achievement business war