verb🔗ShareHaut de gamme, viser le haut de gammeTo make or become upmarket."The restaurant decided to upmarket its menu by adding more expensive and gourmet dishes. "Le restaurant a décidé de viser le haut de gamme pour son menu en ajoutant des plats plus chers et gastronomiques.businesseconomyChat with AIVocabulary GamePractice Reading
adjective🔗ShareHaut de gamme, luxueuxDesigned for customers with a high income."The bakery sells upmarket pastries that are quite expensive but use high-quality ingredients. "La boulangerie vend des pâtisseries haut de gamme, assez chères, mais qui utilisent des ingrédients de haute qualité.businesseconomycommercequalityChat with AIVocabulary GamePractice Reading
adverb🔗ShareVers le haut de gammeTowards the more expensive end of the market."The bakery decided to move upmarket, offering artisan breads and pastries at higher prices. "La boulangerie a décidé de se diriger vers le haut de gamme, proposant des pains et pâtisseries artisanaux à des prix plus élevés.businesseconomyChat with AIVocabulary GamePractice Reading